Daily Archives: December 19, 2023

December 19, 2023

BetMGM and NHL announce multi-year extension to partnership

BetMGM will continue to be an official sports betting partner of the National Hockey League (NHL) after penning a multi-year extension.

The renewal, announced on Tuesday, will see BetMGM continue to use NHL imagery on its casino games and have “significant branding” visible on nationally televised broadcasts.

BetMGM signed the initial deal in 2018. In April 2022, BetMGM joined FanDuel in expanding its partnership with the NHL. This move was announced in the wake of Ontario launching its sports betting market, allowing BetMGM to expand into Canada for the first time.

BetMGM chief executive Adam Greenblatt is excited for the continuation of the partnership, saying: “Our partnership extension with the NHL enables us to enhance the BetMGM product and offer fans unforgettable entertainment built around the game they love.

“The NHL is more thrilling than ever – a symphony of athleticism, teamwork and skill on skates. We look forward to bringing our customers exceptional live experiences ..

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December 19, 2023

Washington DC revenue down 38.6% in November

Washington DC’s gross gaming revenue (GGR) fell 38.6% in November, the DC Lottery announced on Monday.

Washington DC’s GGR decreased to $1.2m (£942,086/€1.1m) in November, falling well behind the $1.9m recorded in September and the $2m accumulated in October.

The reduced GGR was despite total handle increasing to $17.1m from $16.4m in October.

It was a great month for bettors, with average hold percentage standing at just 7.17%. As a result, tax revenue dropped to $122,801, the lowest since August.

Washington DC continues to stagnate

Washington’s November handle was down 20.1% year-on-year, receiving $21.4m in wagers in November 2022.

Washington dc’s revenue declined year-on-year in november

GGR decreased 53.8% from November 2022’s $2.6m. Washington’s November tax revenue of $122,801 fell well behind the $264,169 recorded in the same month last year.

This is following the trend, with Washington DC’s sports betting market also declining year-on-year in October.

Despite the dis..

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December 19, 2023

SharpLink: The personalisation effect

Sports betting is a multi-billion dollar industry and everybody wants a slice of that pie. Cole Rush speaks to Rob Phythian, CEO of SharpLink about how personalisation can improve the sports betting experience.

Operators have boiled their launch processes down to a science, offering welcome bonuses to bring players to their platforms. From there, retention is the true goal. That’s where SharpLink comes in.

“There’s a huge audience for betting, but the experience can be pretty one-dimensional and transactional,” says Phythian. “The technology today gets you live and gets you secure, but it leaves you a generation behind.”

Phythian compares sports betting to tech giants like Netflix or Amazon. Consumers expect personalisation and tailored recommendations in almost every industry. In sports betting, they’re not getting that same degree of personally catered offers.

SharpLink aims to change that. The company seeks to understand user behaviour and serve it back to bookmakers so they can..

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December 19, 2023

STS appoints new CEO and chair following Entain CEE buy-out

STS has announced a management reshuffle with a new CEO and chairman appointed in the wake of its acquisition by Entain CEE.

Radim Haluza will become the Polish sports betting operator’s new chief executive, while also remaining as CEO of Entain CEE. Long-serving STS chief executive Mateusz Juroszek switches from that role to become chairman of the supervisory board.

The changes come four months after Entain CEE acquired STS in a £750m deal. Entain CEE is a joint venture between Entain, investment management company Emma Capital and the Juroszek Family.

ENTAIN ACQUIRED STS FOR £750M IN AUGUST 2023

Juroszek said the changes to STS management will improve structure and operations within STS and Entain CEE. Juroszek, as chairman, is charged with taking further care of the group’s strategic development.

Haluza, who takes over his new role on 1 January, is also the CEO of SuperSport, Croatia’s largest gaming and sportsbook operator. This business was bought by Entain CEE for £690m in N..

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