Early returns from North Carolina's sports betting launch indicate the state will be a competitive and potentially lucrative market according to GeoComply's review of the first 48 hours of legal wagering.
Geolocation specialist GeoComply tracked 5.4 million location checks from 370,000 active accounts between noon of 11 March and noon of 13 March.
This beats the two million checks from 134,000 active accounts in the first two days of live betting in neighbouring Virginia in 2021. North Carolina has a population of 10.8 million as compared to 8.8 million in Virginia.
On Monday (11 March) North Carolina regulators launched eight digital platforms for statewide mobile betting.
The majority of the location checks came from accounts in the central part of the state where the major cities, Charlotte, Winston-Salem, Greensboro and Raleigh-Durham, form an upside down “U”.
The area is a hotbed of college basketball. As the college basketball season winds down and conference cha..