Online gambling operator BetVictor has entered into a partnership with the Canadian Elite Basketball League (CEBL), the top tier of basketball in the country.
Under the deal, BetVictor will serve as the league’s official sports betting partner for the 2023 campaign.
The agreement will cover activities and campaigns across the CEBL’s broadcasts and media platforms throughout the season.
BetVictor is licensed in Ontario, having secured approval from the Alcohol and Gaming Commission of Ontario (AGCO) in June 2022.
“This partnership with BetVictor will not only offer cutting-edge online gaming experience to users but also an increased awareness of the CEBL brand globally,” CEBL co-founder and chief executive Mike Morreale said.
