Caesars Entertainment has announced the launch of its mobile horse racing wagering app and website in the state of New York.
The Caesars Racebook product offers New York consumers access to pari-mutuel wagering on races from more than 300 tracks worldwide.
Caesars Racebook is also integrated with the Caesars Rewards loyalty programme. Players earn points for each wager placed and can exchange these credits for experiences at any Caesars location across the US and Canada.
The New York launch follows successful rollouts of the racebook in a number of other states. These include California, Colorado, Florida, Indiana, Kentucky, Louisiana, Maryland, Massachusetts, Minnesota, Montana, North Dakota, Ohio, Oregon, Pennsylvania, Washington and Wyoming.
Caesars said plans are in place to also launch the racebook product in more states across the US.
Joint effort in New York with NYRA Bets
“Building on the popularity of our Caesars Sportsbook app, we are thrilled to launch Caesars Racebook in New York during the heart of the Saratoga race meet,” Caesars Digital’s senior vice-president, Dan Shapiro, said.
“Caesars has a deep-rooted commitment to horse racing and we couldn’t have a better partner to bring a premier horse racing mobile wagering experience to racing fans.”
Caesars Racebook is powered by NYRA Bets, the online betting platform of the New York Racing Association. This partnership has been active since March of last year.
“This is an important expansion of the partnership between NYRA Bets and Caesars Racebook,” NYRA Bets president Tony Allevato said. “This will contribute to the success of horse racing in New York State now and in the future.”
Caesars’ expanding New York presence
Launching Caesars Racebook in New York will further strengthen the operator’s presence in the state.
Caesars was one of the first operators to go live in New York’s regulated online market after mobile betting launched in the state in January 2022.
Some 18 months on, Caesars is now one of the front-runners in New York. However, the state remains dominated by DraftKings and FanDuel.
In July, Caesars posted $10.6m in online sports betting revenue from a $111.1m handle. This placed Caesars third out of the nine operators currently licensed in New York.
However, Caesars remains some way behind the leading pair. FanDuel reported $41.09m in revenue for July and took $384.6m in online sports bets. DraftKings was just behind with $41.09m in revenue and a $340.4m handle.
