Online gambling operator LeoVegas Group has returned to the Netherlands with the launch of its new Dutch-facing LeoVegas.nl website.
The site offers a range of online casino games, live casino and sports betting. Customers in the Netherlands can access slot games and live table games with Dutch-speaking croupiers.
The launch comes after LeoVegas secured a new licence in the country in July through its LeoVegas Gaming business. Issued by national regulator Kansspelautoriteit (KSA), the five-year licence covers casino, live casino and sports wagering activities.
“The king of casino is finally home in the orange kingdom,” LeoVegas Group CEO Gustaf Hagman said. “I am delighted that we are taking steps into the Dutch market.
“The combination of a well-known brand, our platform and cutting-edge content will make LeoVegas.nl a contender for the leader’s jersey in the Dutch igaming market.”
LeoVegas back after two years away
LeoVegas previously operated in the Netherlands before the country regulated its online gambling market. The Dutch regulated online gambling market launched on 1 October 2021, clearing the way for players to legally gamble online.
However, the day before the launch, LeoVegas announced that it would be halting activities in the country. This was with the idea of securing a Dutch igaming licence after the market went live.
Operators caught offering gaming services without a licence face disciplinary action. This in turn could impact future licence applications in the Netherlands.
However, the licence took LeoVegas longer to secure than anticipated. In August 2022, the operator said it had hoped to be active again in the Netherlands by autumn 2022 – a target it has now hit.
Developments elsewhere: BetMGM and Push Gaming
The launch comes in what is a busy period for LeoVegas. In August, LeoVegas partnered with MGM Resorts International to roll out the BetMGM brand in the UK.
The new, international platform utilises LeoVegas’ technology and platform. LeoVegas was acquired by MGM Resorts last year for $604m.
Meanwhile, LeoVegas last month also completed its acquisition of a majority stake in games developer Push Gaming.
LeoVegas says the acquisition is in line with its strategy to expand through investing in game content creation and distribution. It also says the deal expands its activities into the slots content sector and strengthens its content production capabilities.
All Push Gaming employees will be retained as part of the deal.
