Indiana reported a year-on-year increase in sports betting handle and revenue for February, although the state also posted a month-on-month decline, despite the impact of the NFL’s end-of-season Super Bowl showpiece.
Total handle for February reached $408.7m (£319.6m/€374.0m). This was 14.7% ahead of $356.2m last year, but down 14.9% from $480.3m in Indiana in January this year.
While Super Bowl LVIII was the sporting highlight of the month, this did not carry over into betting activity. Of all the wagers placed, just $14.1m were specifically for American football.
Basketball was the single most popular sport, drawing $117.6m of bets, with baseball at just $2.1m. Parlay wagering amounted to $191.0m and betting on other sports totalled $83.6m.
As for revenue, this reached $38.0m in February. The monthly total was 37.2% higher than $27.7m in February 2023 but 29.0% behind January’s record $53.5m.
FanDuel retakes the lead in Indiana… just
Blue Chip Casino and FanDuel claimed the top spot in terms of revenue in February. In total, the partnership generated $13.8m in sports betting revenue from $126.5m.
DraftKings and Ameristar Casino, which led the Indiana market in January, were just behind with $13.6m in revenue. However, handle here was significantly higher at $153.5m for the month.
Other stand-out performances included the French Lick Resort, which benefited from the first full month of its new partnership with Bet365. Revenue reached $3.5m from a $30.7m handle.
Belterra Casino, another FanDuel partner, followed with revenue of $3.2m off $31.3m in total wagers.
Fanatics enters the fray
Bet365 is not the only newcomer to the Indiana market, with Fanatics Betting and Gaming (FBG) also launching its online sportsbook at the end of February.
Fanatics replaces the PointsBet brand in the state. Existing PointsBet customers in Indiana will automatically have their username, password, account balance, rewards points and responsible gaming settings migrated to the Fanatics Sportsbook.
FBG has been phasing out the PointsBet brand in states across the US after its acquisition of PointsBet US in August 2023. The brand has also since gone live in New York, taking its total state count to 15.
