A record 50.4 million Americans are expected to wager an estimated $16.0bn on Super Bowl LVII this weekend, according to forecasts from the American Gaming Association (AGA).
Based on a national sample of 2,199 adults, the AGA said 20% of American adults will place at least one bet on the game between the Philadelphia Eagles and Kansas City Chiefs this weekend.
This would be a 61% increase on the record set in 2022, while the AGA also said the amount wagered by players is expected to more than double year-on-year.
