Microbetting operator Betr Holdings has announced the launch of its real-money sportsbook product in the state of Virginia.
Consumers can access the Betr Fantasy & Sportsbook app on iOS as well as the Betr Microbetting app via Google Play. Betr will also launch its Scripts product in the state.
The roll-out means Betr is now active in three US states, having already gone live in Ohio and Massachusetts.
Launching in Virginia also marks the final Betr Sportsbook roll-out on Betr’s V0 product. The operator will introduce its V1 Sportsbook in additional and existing states next year.
This development has been made possible through Betr’s acquisition of the Chameleon platform from FansUnite. Betr purchased Chameleon, which offers a suite of gaming solutions, for $7.4m (£5.9m/€6.9m) in May.
Betr’s new V1 OSB product will feature wider sportsbook capabilities. These include pre-match and in-play core markets, parlays, same game parlays, futures, props and other bet types. More than 20 additional sports will also be added. This is in line with a pledge made earlier this year to expand outside of microbetting and into other areas.
Betr promises differentiated product experience in Virginia
“We are thrilled to continue expanding our online sports betting business by launching in Virginia just in time for the NFL season,” Betr founder and CEO Joey Levy said. “The state has a dynamic fan base across both collegiate and professional sports.
“We are excited to introduce our differentiated product experience to this market while continuing to bring our leadership in responsible gaming to Virginia, just as we have done in other jurisdictions.
“This now marks the 27th jurisdiction Betr is live for real-money between having recently launched Betr Picks in 24 jurisdictions and being live with V0 of Betr Sportsbook in Ohio, Massachusetts and now Virginia.
“Virginia will be the final state where we launch V0 of the Betr Sportsbook, before rolling out our V1 Sportsbook product in existing and new states next year.”
