Betting News – Page 106 – FairOdds Network

March 21, 2023

Are US sportsbooks ready for the age of the influencer?

The US sports betting market has erupted since the 2018 repeal of PASPA, but high marketing spend means it is not yet sustainable. However Troy Paul, founder and CEO of SGG Media, has a way to reduce costs and ramp up retention, as he tells Lillian Walker.

Troy Paul founded influencer marketing specialist SGG Media with his father after graduating from university during the Covid-19 pandemic. The sports betting industry had long appealed to him, leading him to dive in.

“I knew that once PASPA had been repealed, there was a huge industry being created – I wanted to be a part of it,” he explains.

Troy paul, ceo and co-founder

The idea for SGG Media came to life after Troy noticed sports betting marketing was dominated by cost-heavy traditional media forms, such as television and billboard advertising, that offer little way to track results.

He realised social media could provide a less costly alternative to traditional advertising and saw a bright future for influencer marketing.
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March 20, 2023

Massachusetts sports betting revenue reaches $2.0m in opening month

Sports betting revenue in Massachusetts amounted to $2.0m during the first full month of regulation in February.

The US state opened its legal sports betting market on 31 January with an initial three land-based operators going live: Encore Boston Harbor, MGM Springfield and Plainridge Park Casino.

Plainridge Park proved the most successful of the three operators with $890,555 in revenue for the opening month, just ahead or Encore Boston Harbor on $857,602. MGM Springfield generated $262,066 in sports betting revenue.

Read the full story on iGB North America

March 20, 2023

Pennsylvania gambling revenue up 21.6% in February

Gambling revenue in Pennsylvania increased by 21.6% year-on-year in February, driven by significant growth across the sports betting and online slots sectors.

Revenue for the month amounted to $456.8m, up from $375.7m in February 2022 and just 1.6% shy of the $464.4m generated in January of this year, according to the Pennsylvania Gaming Control Board (PGCB).

Retail slots remained by far the main gambling revenue source in the state with $202.8m, up 4.2% year-on-year, while retail table games revenue also edged up 0.2% to $74.5m.

Read the full story on iGB North America

March 20, 2023

Louisiana online sports betting handle slips to seven-month low in February

Consumers in Louisiana spent $175.7m betting on sports online during February, the lowest monthly total since August 2022 and a year-on-year drop of 16.7%.

The total was down from $211.0m in February last year, the first full month of legal online sports betting in the US state, and also 28.3% lower than the record $245.2m wagered in January of this year.

However, revenue from online wagering reached $17.8m, up 6.7% from $16.7m in the same month last year, but 19.1% behind $22.0m in January 2023.

Read the full story on iGB North America

March 17, 2023

NJ gambling revenue up 10.4% year-on-year in February

Gambling revenue in New Jersey climbed 10.4% year-on-year during the month of February, with growth in almost all market sectors.

Revenue for the month amounted to $412.2m, according to the New Jersey Division of Gaming Enforcement. This was up from $373.3m in the same month in 2022 but 5.7% behind the $436.9m generated in January of this year.

Physical slot machines remained the core source of revenue in the state, with the $159.3m collected in February being 3.5% ahead of the previous year.

However, land-based table games revenue slipped 4.9% to $55.6m, although this was the only segment to experience a decline.

Read the full story on iGB North America

March 17, 2023

Playtech extends partnership with Betfred

Betfred and Playtech have expanded their partnership in a multi-year extension deal that sees Playtech products in Betfred shops.

The two businesses have a 12-year history of working together.

Included in the extension is an increase in the amount of Playtech Self Service Betting Terminals (SSBTs) in Betfred shops. Playtech reports that terminal numbers have grown by 50% in the previous two years and installing more will help meet customer demand for sports betting SSBTs.

Additionally, the terminals will also feature horse and dog racing for the first time.

“This new deal demonstrates the importance of our ongoing relationship with market leader Playtech,” Betfred group chief operating officer Mark Stebbings said. “The importance of betting terminals to our retail offering continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.

“Looking ahead, there is scope for further development..

March 17, 2023

Spain: Sports betting drives 80% YoY revenue growth

Gross gambling revenue (GGR) in Spain increased by 78.2% year-on-year during the fourth quarter of 2022, driven by growth within the sports betting segment.

For the three-month period, GGR amounted to €313.3m (£274.7m/$334.2m), which was also 27.1% higher than €240.8m in the third quarter of 2022, according to figures published by Spanish regulator Directorate General for the Regulation of Gambling (DGOJ).

Breaking this down, sports betting GGR amounted to €141.4m, a 223.4% increase on the previous year (52.8% up quarter-on-quarter) and representing 45.1% of all GGR generated during the quarter.

The DGOJ noted a 108.5% quarter-on-quarter jump in pre-match bets and a 13.8% increase in in-play wagers, while other bettings were up 86.8% and horse betting 63.6%.

Turning to casino and GGR was 32.4% higher at €142.3m, up 32.4% year-on-year and 11.1% higher than in Q3. The sector accounted for 45.4% of total GGR in Q4, marginally ahead of sports betting.

Slots GGR was 27.3% higher than ..

March 16, 2023

Norway announces new distribution of Norsk Rikstoto profits

The Norwegian Ministry of Food and Agriculture has established new regulations, formalising the revenue share received by the different national equestrian organisations from Norsk Rikstoto.

Under the new rules, the profits distributed to these various bodies will be formalised, with each organisation receiving a set percentage of the proceeds. This differs from the repealed regulations in which the ministry had far more discretion over where the profits were distributed.

Gambling on horse racing in Norway is supervised by the state-owned monopoly of Norsk Rikstoto, which collects all legal pari-mutuel bets on the vertical. The profits from this company are then shared among a variety of Norwegian equestrian organisations in order to support the sport.

Distribution of profits

The new regulations outline that the Norwegian Trotting Association, the national harness racing association, is to receive 82% of the profits. The ministry says that the grant will be used to support the deve..

March 16, 2023

Betr to expand beyond microbetting into new segments

Joey Levy and Jake Paul's microbetting start-up Betr has announced it will be expanding beyond the vertical into new segments.

The company said that it will offer pre-match and in-play betting in its core markets ahead of the commencement of the NCAA basketball tournament March Madness. The expansion to new verticals will launch with 0% margin on pre-match markets for the tournament, which Betr said will have industry-best payouts during the event.

Co-founder and CEO Joey Levy said that the business was “excited” to be at the forefront of innovation efforts as it looks to expand its suite of product offerings.

“The core markets on Betr will be the first launch of Simplebet-powered core markets on any platform, so we are excited to be at the forefront of their innovation efforts as they continue expanding their suite of product offerings,” said Levy.

The CEO said that the decision to launch first with only microbetting was a deliberate strategy to speed up the company’s time..