Betting News

Genius expands data partnership with Football DataCo

Genius Sports has expanded its official tracking data partnership with Football DataCo (FDC), the data rights holder for football in Great Britain.

Under the agreement, Genius will continue as the official tracking provider for FDC through its Second Spectrum technology, which is already installed at every English Premier League stadium.

Powered by computer vision and AI, Second Spectrum will also now be used to capture sub-second positional data on every player, as well as the actual ball. This data will then be made available to all partners including broadcasters.

FDC will also work with Genius to develop and exploit skeletal tracking data to create new opportunities for media partners and deliver richer fan experiences. These, Genius said, could include interactive metaverse applications.

“Technology continues to drive how data is collected, analysed and presented,” FDC general manager Adrian Ford said. “Working with Genius Sports’ Second Spectrum technology enables Football Da..

World Series of Politics: Bill Miller of the American Gaming Association

The World Series of Politics welcomes Bill Miller of the American Gaming Association as first guest.

AGA CEO Miller joins Brendan Bussmann and Brandt Iden to look back on this year’s Global Gaming Expo.

American Gaming Association, G2E and illegal gambling

Miller discusses this year’s Global Gaming Expo after almost 25,000 visitors descended on the Sands Convention Centre earlier in October. He also talks about the US gaming industry’s post-Covid recovery and the threat of the illegal market.

Read his interview, published earlier this week, with iGB for more from the AGA.

Maryland sports betting

This episode also features Maryland, where lawmakers have taken a step towards launching mobile sports betting after a fraught process. There’s a wager on the line between our hosts on this one, just to up the stakes further.

Brendan also discusses the state of play for Macau casinos, where recovery has been hindered by China’s zero Covid policy.

And there’s even more intrigue aroun..

Catering to the next generation

Tom Waterhouse’s latest betting investment column examines social betting, which he sees as a key way to engage younger audiences.

As discussed in our January 2022 newsletter, wagering apps have maintained a consistent information architecture for decades, typically structuring their layout by featuring promotions at the top, then providing some high level navigation to the most popular sports and major racing codes.

We have a particular focus on companies that are revolutionising this traditional user interface and the broader user experience. In January, we discussed Voxbet, a voice and text to bet business, which bettors can use directly through Viber, Telegram and other popular messaging services, thus circumventing the need to bet through a bookmaker’s website/app.

Social betting

Another way that bookmakers can appeal to a younger, digital-native generation of bettors is by promoting the social aspect of betting.

Bettors have always discussed their top picks with their frien..

Ontario report

iGB’s new report on Ontario offers exclusive insight into Canada’s most populous province – the first to regulate betting and igaming.

When the Ontario market opened in April this year, it wasn’t quite brand new ground.

Anyone in the industry could tell you that the grey market in Canada’s largest province had been thriving for quite some time.

Still, bringing the province from grey to white offers certainty and new opportunities for many.

Six months on, we have a sense of the spoils available. Operators – excluding the lottery – brought in a combined CA$267m in the three months ended 30 September.

The biggest challenge in the province, however, may be marketing rules. Operators can offer bonuses, but may not promote them. As Marese O’Hagan writes in our progress report, that’s been difficult, but it hasn’t seriously dampened excitement about the jurisdiction.

And for now, those complying with the rules still need to compete with some unlicensed brands, which continue to do busin..

Saskatchewan to launch legal online gambling on 3 November

The Saskatchewan Indian Gaming Authority (SIGA) will launch its new online gambling and sports betting website on 3 November, marking the launch of legal igaming in the Canadian province.

PlayNow.com will be operated by the Saskatchewan Gaming Corporation (SaskGaming) as the only legal igaming website in Saskatchewan, offering licensed gambling to players on an exclusive basis.

This is in line with an arrangement announced last September, which was agreed by the Federation of Sovereign Indigenous Nations (FSIN) and the provincial government.

The PlayNow.com platform will be delivered by the British Columbia Lottery Corporation (BCLC) and based on a website of the same name that is operated by the BCLC in British Columbia.

Saskatchewan will become only the third province in which PlayNow.com is active, after its initial launch in British Columbia and also in Manitoba.

To support the launch, PlayNow.com has agreed a sponsorship deal with local Canadian Football League team the Saska..

SimWin Sports appoints former DraftKings VP as director

Virtual sports betting operator SimWin Sports has appointed former DraftKings VP Jamie Shea as non-executive director.

Shea has close to 30 years experience in the sports betting industry. She was at DraftKings for four years, where she held the role of VP of sportsbook operations for almost three and a half years and the role of VP of national VIP marketing for 11 months.

Before this, she worked at IGT as a sports betting and PlaySpot specialist and Caesars as a regional sales director.

jamie shea, non executive director, simwin

Currently, she is the chief marketing officer at Strive Gaming.

“Jamie is a real-money gaming all-star,” said David Ortiz, founder of SimWin. “Her work with Strive Gaming, DraftKings and other major players in the real-money gaming world makes her a huge addition to the SimWin team.

“We welcome her guidance as SimWin continues to push towards its first football season, during which she will be integral to the betting and fantasy elements of the game.”

I..

Bet365 to launch new products through expanded Genius deal

Genius Sports has signed a long-term extension to its official data partnership with online gambling operator Bet365, allowing the operator to launch new products powered by data from Genius-owned Second Spectrum.

Under the deal, Genius Sports will provide Bet365 with its exclusive portfolio of official data rights to a range of leading sporting events such as football’s English Premier League, the National Football League (NFL) and Nascar.

In addition, as the official data partner to the Mid-American Conference, Genius will provide Bet365 with the only official data feed for betting on National Collegiate Athletic Association (NCAA) sports.

The deal will also cover a new range of betting products powered by AI-driven tracking technology from Second Spectrum.

“Expanding our partnership with Bet365, the largest sports betting brand in the world, demonstrates our commitment to delivering the most innovative and compelling products for our customers,” Genius Sports chief executive Ma..

NH sports betting revenue reaches nine-month high in September

Sports betting revenue in New Hampshire increased to a nine-month high in September, while the US state also posted year-on-year growth across revenue and handle.

Total gross gaming revenue for September amounted to $7.4m (£.5m/€7.5m), up by 68.2% year-on-year from $4.4m in the same month last year and 76.2% more than $4.2m in August this year. It was also the highest monthly amount since $8.0m was generated in January 2022.

Online sports betting was responsible for $7.7m in revenue for the month, but a $374,088 loss from retail sportsbooks pushed the figure down to $7.4m.

In terms of player spending, handle for the month stood at $78.2m, up 14.8% from $68.1m in September 2021 and also 80.2% higher than $43.4m in August this year.

Consumers wagered a total of $58.5m online during the month, while the remaining $19.8m was spent betting at retail sportsbooks across the state.

Tax generated from sports wagering in September reached $3.2m, with $3.5m coming from online, while retail’s..

Turnover up but gross win down for PointsBet in Q1 2023

PointsBet’s turnover in the first quarter of 2023 rose by 18.0% year-on-year to AU$1.15bn (£1.02bn/€1.17bn), yet its gross win was down by AUS$2.0m.

The results came as the business also revealed a change in US strategy to focus less on casual customers and more on high-volume bettors.

In total, AU$523.8m of the turnover came from US operations. Australia made up AU$611.9m of the turnover, while Canada contributed AU$20.9m.

Gross win, meanwhile, was AU$115.1m, down by 1.7% from AU$117.1m in Q1 2022.

Gross win in the US was AU$40.5m, while in Australia it was AU$73.0m. Canada contributed AU$1.6m to the gross win, after PointsBet launched in Ontario in April of this year.

The total revenue for the quarter – made up of B2B and B2C operations – was AUS$81.5m.

In terms of costs, advertising and marketing made up the highest expense at AUS$54.7m.

However, Aitken said that PointsBet had reduced marketing spend significantly in the first quarter.

“This year we took a measured approach ..

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