Betting News – Page 159 – FairOdds Network

August 10, 2022

Better Collective scores sports betting content deal with Sport1

Affiliate giant Better Collective has entered into a sports betting content partnership with German multi-channel sports platform Sport1.

The partnership will launch this month and be co-branded with Wettbasis, a Better Collective brand and part of the group that will provide all content to the Sport1.de website.

Better Collective said that the new deal gives the group an additional marketing channel to operate, market and manage customer contacts to betting operators in the German market.

“We look forward to getting started and I know that my colleagues at Wettbasis.com are working hard to be ready with appealing and engaging content for the Bundesliga season and in good time for the World Cup in football that is coming up in November,” Better Collective co-founder and chief executive Jesper Søgaard said.

Sport1 managing director Matthias Kirschenhofer added: “We are thrilled to partner with Better Collective as the premier international sports betting media group for a completely..

August 10, 2022

Predictions, exchanges and the rise of political betting

Operators have long dismissed political betting as at most a PR loss-leader – but is the calculus changing? iGB spoke to Smarkets head of political markets Matthew Shaddick to hear about the shifting landscape.

When political betting goes wrong, it really goes wrong. In the 2020 US presidential election, with conspiracies spreading from the White House to the message board, protests began assembling outside state houses and ballot-counting venues throughout the critical states of Pennsylvania, Michigan and Wisconsin, where the race was agonisingly close. It was the first stirrings of what was to become the so-called “Stop the Steal” movement – the last-ditch organisational effort to save the Trump presidency.

It was also the beginning of what is often known as the “shenanigans” – the weaponisation of an array of legal and legislative tools to muddy the water and frustrate democratic majorities; a catalogue of failed dirty tricks that culminated with the insurrection at the United St..

August 9, 2022

Kambi to launch in up to seven provinces of Argentina

Online sports betting provider Kambi has penned an agreement with Ondiss to exclusively provide its sports betting technology services to an Argentinian group of three operators.

The deal will see Kambi grow its Latin American footprint with launches in up to seven new Argentinian provinces with the BetWarrior, Casino Magic and Casino Club brands.

Kambi will grow from providing its sportsbook technology services from three today to as many as ten Argentinian provinces in the coming months.

Kambi CEO and co-founder Kristian Nylén argued to the potential that the Latin America has for the supplier.

“The Latin American market continues to hold great promise for Kambi, so I am delighted to sign this exclusive agreement with Ondiss to support these visionary operators across Argentina,” he said.

“BetWarrior and Casino Magic have proven fantastic partners for Kambi since going live and we look forward to working with the two brands, as well as Casino Club, even more closely as they loo..

August 9, 2022

BetMGM becomes official partner of NFL in Canada

Entain-MGM joint venture BetMGM has agreed a deal that will make it an official sportsbook partner of the National Football League (NFL) in Canada.

The deal comes ahead of the first NFL season since the Canadian province of Ontario opened its regulated betting and igaming markets. BetMGM was one of the first operators to launch, receiving its licence when the market opened on 4 April.

“Expanding our partnership with the NFL into Canada sets the stage for amazing opportunities as we begin the upcoming football season,” said BetMGM chief executive Adam Greenblatt. “We’re already seeing great interest from our Ontario customers and this collaboration truly elevates the BetMGM experience.”

Read the full story on iGB North America

August 9, 2022

Kenyan government orders all operators to close for election day

Operators in Kenya have suspended their services today (9 August) in line with a directive that ordered them to cease activity to allow citizens to vote in the 2022 Kenyan general election.

The order was handed down by Kenya’s Betting Control and Licensing Board (BCLB).

It took force at midnight today, and will end at 5pm.

A number of operators released statements about the order. Sports betting brand SportPesa placed a statement on its website which read, “Thank you for interacting with SportPesa. Our services are currently unavailable in compliance with BCLC’s directive to suspend all gaming operations to enable you to vote.”

“Our services will resume immediately after 5pm on Tuesday 9th August 2022.”

Betsson-owned sportsbook and online casino operator Betsafe released a similar statement.

“Our gaming services will be suspended from Monday midnight until Tuesday 5:00pm,” it read.

“During this period, you will not be able to place bets or transact. We apologise for the inconven..

August 9, 2022

The killer quartet of sportsbook performance

As sportsbooks in North America move from acquisition to retention, sportsbook performance has become more important than ever. But what does performance actually mean? Russell Karp of DataArt outlines the four key factors.

The promise presented by sports betting in North America has created severe competition. Beyond big casino and media giants like Disney, we see retail companies – such as Fanatics – trying to actively take their place in the market. New York sportsbooks alone brought $425 million in gross revenue in the first four months of 2022.

However, in a rush to be the first to attain licences and launch, operators often neglect the quality of their platforms. Early in 2022, when thousands of bettors flooded the freshly opened sportsbooks in New York, we saw betting platforms that were glitchy: a direct result of poor development. Bettors experienced technical issues such as login errors, the inability to place a bet or cash out, and more.

For example, Caesars faced a mas..

August 8, 2022

Influencer Jake Paul and Simplebet co-founder raise $50m for micro-betting site

Simplebet co-founder Joey Levy and social media personality Jake Paul have launched Betr, a new micro-betting company, with $50m in funding.

Levy will act as the company’s CEO while Paul takes the role of president. They are both named as co-founders.

Betr will allow customers to bet on smaller aspects of a game – including pitches and at-bats during baseball games, and plays and drives during football games. A Betr app is to be released in the coming weeks, which will be free-to-play initially, as the operator does not yet have any licences.

Read the full story on iGB North America.

August 8, 2022

Novibet makes progress towards launches in NJ, Mexico and Ontario

Novibet has announced three major milestones in North America, securing market access in New Jersey and Mexico, while also submitting a licence application in Ontario.

In New Jersey, the operator has secured market access through a partnership with Caesars Entertainment – which, as a land-based operator, can offer three online betting “skins”.

Under the agreement, Novibet will be able to offer its services via Caesars’ licence for ten years.

Novibet already has market access in the state of Pennsylvania, also for 10 years, and plans to launch in both sites next year.

Elsewhere, the operator also secured market access in Mexico through a partnership with Big Bola Casinos, a major land-based operator in the country. It plans to launch in the country before the end of this year.

Finally, the operator has submitted its licence application in the Canadian province of Ontario. If approved, it plans to launch in Ontario in the fourth quarter of this year.

“The expansion of our icasino ..

August 8, 2022

Massachusetts commissioners: legal betting is “going to take some time”

Massachusetts gaming commissioners have warned that the launch of legal sports betting in the state may take longer than expected, as they prepare to create rules for the vertical.

The state legislature passed a bill to permit sports betting last week, in the final hours of the year’s legislative session, ending months of deadlock after the House and Senate had each passed their own bills with major differences between the two.

Under this bill, any operator of a land-based casino or racetrack in the state may receive a licence, and there will be an additional 7 online-only licences. All of these will carry a $5m licence fee.

Betting on college sports will be permitted, with the exception of matches involving in-state teams. Online betting will be taxed at 20% and retail at 15%.

Read the full story on iGB North America