After a turbulent 2023, the UK outlook for 2024 is not positive. While GGR might have been up by nearly 10%, this has been largely attributable to online casino.
Despite arguably being the world’s most famous market for sports betting, the UK is now in its most difficult position in recent history.
David Brown, a UK bookmaking industry veteran since 1976, and ex-trading director for William Hill, Coral and LadbrokesCoral, is certainly worried.
“I’ve been in the industry for 47 years and this is the most pessimistic I have ever been over the health of the UK sports betting market,” he states.
2023’s earnings: A sign of things to come
bet365 posted a £61.2m loss during its 2022-23 financial year despite increases in revenue
Earnings reports throughout 2023 have arguably precipitated this decline.
What should have been a record-breaking period – first the 2022 World Cup and then a packed holiday season of horse racing – instead became grim reading.
Bet365, the UK’s largest on..