Curating a strong repetoire of free-to-play products could be a valuable way of building an audience, at a time when US sportsbook operators are increasingly looking to differentiate their product ranges. Hussain Naqi of Inside the Pocket tells Marese O’Hagan about why he sees the free-to-play sector as similar to the field of his background: marketing.
Leaning into its name, free-to-play sports betting software platform Inside The Pocket packages its product offering in one compact solution.
Founder and chief executive Hussain Naqi believes this approach offers something unique in the market, as well as providing a range of new content for its clients.
“I would argue that we are distinctly different from the rest of the market, in that through a single integration, we open up an entire market of free-to-play content,” he says. “So we are distinctly different from a specific developer in that, through this one engagement in integration, you can open up an entire arena of products…
