Playtech has purchased a minority equity ownership stake in Hard Rock Digital (HRD), the interactive gaming and sports betting division of Hard Rock International and Seminole Gaming, as part of a wider deal between the two businesses.
Playtech will pay $85.0m (£69.8m/€79.5m) for a low, single-digit percentage stake in HRD, with proceeds from the investment to fund HRD’s global expansion.
Hard Rock’s online and retail sports betting is currently operated in select US states including Arizona, Indiana, Iowa, New Jersey, Ohio, Tennessee and Virginia. It aims to extend its online sportsbook and igaming offerings to select international markets in the coming years.
Global supply deal
As part of the wider arrangement with Playtech, HRD will license a range of the developer’s technology solutions and igaming content.
In the US and Canada, HRD’s customers will be able to play a selection of Playtech’s slots, random number generator and live dealer table games through HRD’s existing pr..