International Game Technology (IGT) has announced its expansion throughout the Nevada sports betting market in a new partnership with Betfred.
Through a multi-year agreement, Betfred will be utilising IGT’s PlaySports technology to support both mobile and retail sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.
Betfred plans to launch retail betting first and introduce its mobile fixture at a later date.
This partnership marks the first IGT-powered Betfred sportsbook in the US.
“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.
“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities, and to establish a competitive and engaging betting experience in the most exciting gaming destination in the world.”
Joe Asher, president of sports betting at IGT said that the company was excited to integrate its technology with Betfred’s sportsbook.
“IGT PlaySports looks forward to applying our vast experience in Nevada and beyond to help Betfred create a successful sportsbook that will appeal to local sports fans and visitors alike.”
Betfred enters Maryland market
Last week, Betfred secured an online sports betting licence in the state of Maryland.
The Maryland Lottery and Gaming Control Commission issued the licence, which will enable Betfred to roll out its Betfred Sportsbook mobile wagering app in the state.
