Online gambling operator 888 has announced the launch of its 888bet brand in Kenya, Tanzania, Mozambique and Zambia through the 888Africa joint venture.
888Africa was established in March to operate 888 brands in online betting and gaming markets across select regulated countries across Africa. 888 initially invested in a minority stake in the venture, with the option to increase this to take control and ultimately own up to 100% of 888Africa.
The roll-out of 888bet in Kenya, Tanzania, Mozambique and Zambia marks the first launches in Africa since 888Africa was founded six months ago.
Players in each of the countries will have access to online sports betting, while consumers in Zambia will also be able to play online casino games through 888casino.
888 said it is also planning launches in other African markets in the future, subject to local licensing.
“We are delighted to hit our target and launch into four regulated markets within six months of founding the business,” 888Africa..