Betfred – FairOdds Network

July 26, 2024

State of the Union: Texas exploratory group, a look at online gambling support in Addabbo’s district

Welcome to iGB's State of the Union, a look at the biggest North American sports betting stories we've covered over the week and briefs on others we found interesting.
Texas group to “explore” legal gambling
A group of North Texas business and community leaders formed a coalition to explore legalising casinos in the state. Former Dallas Mavericks majority shareholder Mark Cuban sold a portion of his shares to two families associated with Las Vegas Sands earlier this year. Should gambling be legalised, the entity plans to build a casino resort in Dallas.

The North Texas Commission “will study the implications of destination gaming and make recommendations regarding issues like economic development, workforce demands, infrastructure requirements, transportation and public safety impacts,” the Dallas Business Journal reported on Wednesday (24 July).

The commission was formed ahead of the 2025 legislative session, when lawmakers are expected to again consider the issue. Las Veg..

June 21, 2024

Maryland: Betfred to exit, Bally’s and VSC to enter wagering market

Digital wagering operator Betfred Sportsbook revealed that it will be exiting the state of Maryland at Thursday's (20 June) Maryland State Lottery & Gaming Control Agency meeting.

Betfred’s US business, partnered with Long Shot’s (off track betting) OTB in Frederick, has struggled to gain traction and will shutter its retail and digital sportsbooks over the summer. Betfred will close its brick-and-mortar location on 30 June and take down its digital platform on July.

Maryland’s wagering law allows for more than 15 “Class B” licences, which are for OTBs, bingo halls and similar businesses. The idea was to spread the opportunity to participate in sports betting beyond the professional sports teams and casinos.

Long Shot’s was vocal during the legislative process, which also included using what lawmakers called a “lens of inclusion”. This was designed to help small businesses and women- and minority-owned businesses to enter the market.

Maryland Lottery & Gaming director John ..

June 18, 2024

How the sector is tackling competition this sporting summer

A packed sporting schedule means there are plenty of opportunities for gambling companies this summer to engage and target new customers. iGB spoke to a few industry leaders on targeting new betting markets and unique products helping them to stand out from the crowd.

Operators Betfred and Paddy Power and betting engine supplier Kambi are among those looking to capitalise and make significant revenue and customer gains throughout the packed summer sporting schedule, which is certain to excite sports fans.

The Euro 2024 kicked off on Friday and the Copa América starts this week, while the Olympic Games is set to take place in Paris as of 26 July with Wimbledon and the US Open to come in July and August.

The opportunity for the sports betting sector is clear, as more traction from these events will lead to increased activity across betting sites and ultimately more financial gain.

According to French gaming regulator L’Autorité Nationale des Jeux (ANJ), the country could see close t..

September 14, 2023

Spajic tapped as Betfred USA CEO

Kresimir Spajic will lead Betfred USA as its new chief executive.

Spajic will oversee the sportsbook’s strategy and operations across 10 US states. Betfred is licensed to operate in Nevada, Pennsylvania, Colorado, Louisiana, Arizona, Iowa, Washington, Virginia, Ohio and Maryland.

Read the full article on iGB North America

May 5, 2023

Betfred to sponsor St Leger Festival

Betfred, the Arena Racing Company (ARC) and Doncaster Racecourse have entered into a new partnership in regards to the St Leger Festival, which will see Betfred become the title sponsor.

This year’s edition of the Betfred St Leger Festival will take place on 14-17 September.

The sponsors will also have branding tied to other races, including the May Hill Stakes, the Doncaster Cup and Champagne Stakes.

“To have the Betfred name attached to the St Leger Festival is not just a sponsorship but a privilege,” said Fred Done, CEO of Betfred. “I am proud to be associated with the world’s oldest classic which is obviously synonymous with great horses like Triple Crown winner Nijinsky, Dunfermline for the Queen and Oh So Sharp for Sir Henry Cecil.”

Martin Cruddace, CEO of ARC, said the company was pleased to have Betfred involved in sponsoring the St Leger Festival.

“We are absolutely delighted to welcome Betfred as the headline sponsors of the St Leger Festival and of the Betfred St Leger ..

April 11, 2023

Betfred to sponsor the Oaks and the Derby at Epsom Downs

In a three-year deal, Betfred has announced it is to be the new sponsor of the Oaks and the Derby at Epsom Downs.

The operator will also sponsor two other races over the two days of the Derby in June, however these are yet to be determined. Betfred notes that this is the first of a series of announcements regarding the partnership to be released in the forthcoming weeks.

Betfred has previously been involved in British racing as the sponsor of a number of racing events, including the Cheltenham Gold Cup from 2012 to 2015, as well as the Group One Sprint Cup at Haydock Park.

Betfred founder Fred Done said he was “immensely proud” to be sponsoring the races.

Done said that “for me, the Derby remains the greatest flat race in the world”.

“When you look at some of the horses and characters that have won this great race, Sea-Bird, Mill Reef, Nijinsky, Sir Gordon Richards, Lester Piggott and Frankie Dettori, it has an amazing history, and I am delighted to become a part of it for at l..

March 17, 2023

Playtech extends partnership with Betfred

Betfred and Playtech have expanded their partnership in a multi-year extension deal that sees Playtech products in Betfred shops.

The two businesses have a 12-year history of working together.

Included in the extension is an increase in the amount of Playtech Self Service Betting Terminals (SSBTs) in Betfred shops. Playtech reports that terminal numbers have grown by 50% in the previous two years and installing more will help meet customer demand for sports betting SSBTs.

Additionally, the terminals will also feature horse and dog racing for the first time.

“This new deal demonstrates the importance of our ongoing relationship with market leader Playtech,” Betfred group chief operating officer Mark Stebbings said. “The importance of betting terminals to our retail offering continues to increase, becoming an increasingly essential gaming component for our customers and, therefore, a crucial part of the future of our company.

“Looking ahead, there is scope for further development..

February 14, 2023

IGT expands in Nevada via sports betting partnership with Betfred

International Game Technology (IGT) has announced its expansion throughout the Nevada sports betting market in a new partnership with Betfred.

Through a multi-year agreement, Betfred will be utilising IGT’s PlaySports technology to support both mobile and retail sports betting at the Mohegan Sun Sportsbook inside Virgin Hotels Las Vegas.

Betfred plans to launch retail betting first and introduce its mobile fixture at a later date.

This partnership marks the first IGT-powered Betfred sportsbook in the US.

“IGT PlaySports’ remarkable reputation and influence in the US sports betting market, coupled with their ability to navigate complex regulatory environments, give Betfred supreme confidence in our choice to partner with IGT in Nevada,” said Bryan Bennett, COO of Betfred USA Sports.

“IGT PlaySports’ experienced, in-market team and proven technology will enable Betfred to scale our operation in parallel with market opportunities, and to establish a competitive and engaging betting..

February 10, 2023

Betfred secures online sports betting licence in Maryland

Betfred has become the eighth operator to secure a licence to offer online sports betting in Maryland, while the group also opened a new retail sportsbook in Nevada.

Issued by the Maryland Lottery and Gaming Control Commission, the licence will enable Betfred to roll out its Betfred Sportsbook mobile wagering app in the state.

Maryland opened its regulated online betting market in November last year, with Barstool, BetRivers, BetMGM, Caesars, DraftKings, FanDuel and PointsBet among the other operators licensed in the state.

Read the full story on iGB North America

November 18, 2022

Betfred and DraftKings launch sportsbook products in Maryland

DraftKings and Betfred have become the latest operators to announce their entry into the Maryland sports betting market.

Betfred’s physical sportsbook will go live from today (18 November), while DraftKings’ sportsbook app is set to launch on 23 November.

Both operators completed the mandatory early access test period, a measure implemented by the Maryland State Lottery & Gaming Control Agency and paid the $500,000 application fee.

Read the full story on iGB North America

July 8, 2022

Betfred partners Long Shot’s for Maryland sports betting launch

Betfred's sports arm, BetFred Sports, has agreed a market access deal in Maryland with off-track betting facility and restaurant Long Shot’s of Frederick.

Under the agreement, Betfred will offer both retail and online sports betting in the state.

A temporary retail sportsbook will open adjacent to the Maryland Jockey Club’s off-track betting within Long Shot’s for the 2022 National Football League season. Due to open in September, the facility will include in-person betting windows and self-serve betting kiosks.

A permanent sportsbook site with a video wall, theatre-style seating and food and beverage facilities is scheduled to open early next year.

Betfred also intends to roll out online sports betting in the state, though remains subject to final regulatory approval.

Maryland Governor Larry Hogan signed a bill to legalise both online and retail sports betting in Maryland last year, after voters approved sports betting through a November 2020 referendum.

However, while reta..

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Tag: Betfred