iGB op-ed: Daniel O’Boyle argues that market shares within US sports betting have already shaken out four years on from PASPA’s repeal, with little room for rankings to change or new players to emerge.
It’s become a popular observation that at some point – likely in the late 2000s – much of Western popular culture became “stuck”.
If you watch a film or television show set in 1980 and 1990, it would be obvious which is which, with the fashion, technologies and soundtrack. But something set in 2010 would look an awful lot like today. Rather than something new, we’ve spent much of the last decade and a half chasing nostalgia.
In US sports betting, there’s no doubt that there will continue to be innovation: products will vastly improve and new ways of betting will emerge.
But in terms of market share and which brands matter, we may have reached the point where we’re stuck.
The leaders emerge
In fact, we got most of the way there before PASPA was even repealed: FanDuel and DraftKing..