Tag: Content marketing

March 1, 2023

Better Collective signs media partnership with Goal

Denmark-based affiliate Better Collective has announced a global media partnership with Goal, the online football brand, to create sports betting content.

The deal will see Better Collective running the sports betting section of Goal across all the brand’s domains, which is featured in English, Spanish and Portuguese.

Better Collective will also provide Goal with sports betting content, as well as technology and data insights.

Jesper Søgaard, Better Collective CEO and co-founder, said that the deal is the start of bigger things to come from the affiliate.

“Partnering with such a well-recognised and renowned media like Goal perfectly aligns with our media partnership strategy and our overall strategy of becoming the leading digital sports media group,” said Søgaard. “There is no doubt in my mind that we will be able to benefit from each other’s expertise.”

Goal is owned by FootballCo, which operates other sports brands including Mundial, Spox and Voetbalzone.

James Lamon, Football..

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August 25, 2022

USA Today publisher Gannett alters Tipico deal, removing exclusivity

US media giant Gannett has altered its affiliate partnership with Tipico, removing exclusivity for the operator.

Gannett – which owns the country’s leading newspaper by circulation, USA Today, as well as a large network of local newspapers – had signed a deal with German market leader Tipico last year, as the operator looked set to expand in the US.

The operator committed to $90m in media spend over the five-year agreement, while Gannett would also receive referral fees for customers that placed bets after being directed to Tipico from Gannett properties.

That agreement replaced Gannett’s partnership with MGM-Entain joint venture BetMGM, meaning the media business would promote Tipico odds instead of BetMGM’s.

Read the full story on iGB North America

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July 18, 2022

Diversifying content in the live betting market

The concept of making betting content live and accessible has seeped into every aspect of the betting world, creating opportunities for operators to expand into esports, live casino games and more.

Conleth Byrne, product director at live content supplier Sports Information Services (SIS), speaks to iGB about how the company has assessed the live betting market- and where it could go to next.

In the live betting content market, standing out is key. Byrne sees diversification as the best way to set SIS apart from its competitors.

“We’ve made great progress over the last few years at continuing to diversify our business,” he says. “We have substantially grown our operator partner base internationally.”

At the core of this is SIS’ offerings- including its compact solutions, which focus on different forms of live betting content.

“It’s our 24/7 end-to-end solution that differentiates us,” says Byrne. “We can provide everything the operator needs and we have 24/7 market-leading raci..

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