Gaming Innovation Group (GiG) has partnered with Betway to support the online sports betting operator’s launch in Portugal.
Under the arrangement, GiG is providing its igaming platform and sportsbook to Betway in the country.
Plans for the Portugal-facing deal were first announced back in April 2022. Betway secured licences for sports betting and igaming in the country in February 2020.
plans for the launch were first announced in april 2022
Betway becomes the second B2B partner to launch with GiG in Portugal. GoldenPark also went live in the country last year, utilising GiG’s player account manager and sportsbook.
“As part of our ambitious growth strategy for Portugal in 2024, this GiG platform will help play a role in expediting our objectives to elevate the sports betting experience for existing Betway customers in Portugal and appealing to new ones,” Betway CEO Anthony Werkman said.
“This agreement will also allow our teams to work in synergy to reach our shared goals and as..