Using predictive analytics, Yield Sec earlier this month released a special report projecting that, even as legal sports betting proliferates across the US, the black market still dominates. According to the report, the black market made up 65% of all wagering GGR in the US.
In 2023, according to the report, of the predicted total $29.5bn GGR in the US, $10.4bn was from legal operators.
Yield Sec further broke down the numbers and determined that 15% of all legal US GGR came from basketball, 10% from football and 6% from baseball.
Parlays ruled US betting in 2023, making up 54% ($15.9bn) of GGR. A company spokesperson said that while operator data may show that football is the most-bet sport in the US, many of those bets are parlays, which show up as “parlays” rather than “football” in Yield Sec data.
The report is titled “How America Bets Online” and only includes data related to online or digital gambling.
Yield Sec, a market intelligence platform, uses AI to trawl the web f..