Tag: Retail sports betting

Fanatics opens first retail sportsbook inside NFL stadium

The Fanatics Betting and Gaming arm of sports apparel giant Fanatics has become the first sports wagering operator to open a retail sportsbook inside a National Football League (NFL) stadium.

Located at FedExField in Maryland, the home of NFL team the Washington Commanders, the facility also marks Fanatics’ first venture into the sports betting market, as well as its entrance into the state of Maryland, with the Commanders as its market access partner.

The 5,000sq ft venue features eight betting windows, 21 self-service betting kiosks, two LED video walls, 38 TV monitors and a full-service restaurant. Customers will be able to place bets on a wide range of major sports events at the facility.

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Louisiana sets online sports betting revenue record in December

Online sports betting revenue reached a record $30.5m in December, despite a month-on-month decline in consumer spending.

Revenue was at its highest since the state opened its legal online wagering market in January of 2022, surpassing the previous monthly high of $28.4m in March.

The December revenue total was also in stark contrast to the $27.6m loss reported during November, which came as a result of US businessman Jim “Mattress Mack” McIngvale winning a number of large bets on Major League Baseball’s World Series.

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Tipico toasts new partnership with Ohio brewery

Sportsbook operator Tipico has entered into an exclusive partnership with the Rhinegeist Brewery in Cincinnati, Ohio.

Under the arrangement, the operator and the brewery will develop a new “Tipico Sports Deck” in the Rhinegeist Taproom, offering a special experience to sports fans in Cincinnati.

Due for completion early this year, the Tipico Sports Deck will feature nine televisions for watching sporting events, as well as a series of sports-themed activations and deck-style seating for visitors.

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World Series of Politics Episode 11: GeoComply’s Linsday Slader on Ohio

The special guests keep coming on the World Series of Politics, with GeoComply’s Linsday Slader joining Brendan Bussmann and Brandt Iden to discuss Ohio’s sports betting launch. Also under discussion are Brazil, Macau and the US legislative session.

The geolocation specialist’s managing director of gaming says Ohio’s sports betting launch was one of the biggest market openings in the US to date.

Over the New Year weekend alone, GeoComply recorded more than 11.3 million geolocation transactions, and Slader says around 1.2 million accounts were set up in the first week of activity.

This episode also marks the World Series of Politics’ debut on Spotify! You can also listen on Apple Podcasts, and directly from this page.

Ohio betting flies out the blocks

There’s also a wider range of betting options than ever before, with 1,000 kiosks rolled out across Ohio, and it’s going to be interesting to see how this works in tandem with a widespread mobile offering. If it keeps up its early ..

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PointsBet opens new retail sportsbook in Illinois

Sports betting operator PointsBet has extended its reach in Illinois with the launch of a new retail sportsbook in the Villa Park area of Chicago.

Located inside the Crazy Pour Sports Bar at Club Hawthorne, the facility is PointsBet’s fourth retail location in the state and will be operated through its partnership with Hawthorne Race Course.

Customers can place cash wagers directly with cashiers at three betting windows or at eight self-service kiosks, while visitors will also have access to Crazy Pour’s full-service beverage and dining options.

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Bet365 partners with Cleveland Guardians in US expansion

UK-based global betting brand Bet365 has partnered with Ohio-based MLB team the Cleveland Guardians.

Ohio – where sports betting launched on 1 January – is the third US state in which Bet365 is live, following New Jersey and Colorado.

The partnership lands as the Guardians bid to retain the American League (AL) Central title, which was the franchise’s first since 2018.

Ted Baugh, the Guardians’ vice-president of corporate and premium partnerships, said: “We’re very excited to work with Bet365 as our exclusive mobile sports betting partner and welcome them to the State of Ohio.

“There is a tremendous bond between our organisation and Bet365. With nearly 90 million customers registered worldwide, Bet365 is one of the world’s leaders in online gambling and will provide our fans a trusted source to complement our organisation’s success on and off the field.”

The Guardians annual “Guards Fest”, which runs on 21 January for the first time after a two-year pause, will mark the beginn..

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Detroit casinos post gaming and sports betting revenue drops in 2022

Detroit’s three land-based commercial casinos reported a year-on-year decline in gaming revenue for 2022, with revenue down across both slots and tables games and sports betting.

Revenue for the 12 months to 31 December 2022 was $1.28bn, down 1.4% from $1.29bn in the previous year. Slots were responsible for $983.7m of total revenue, representing 77% of the market, then table games with $273.3m (21%) and sports betting at $18.8m (2%).

Analysing the performance by market sector, combined slots and table games revenue fell by 0.8% year-on-year to $1.26bn.

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Gaming bill filed as Texas gears up for 2023 legislative session

The Texas legislature will consider a bill that would amend the state’s constitution to legalise casinos at a limited number of locations and set the stage to permit sports betting.

The proposed law – Senate Joint Resolution 17 – would devise the framework for a new body named the Texas Gaming Commission, which would supervise legalised gambling in Texas.

Casino gambling would be authorised at a “limited number of destination resorts and facilities” with the proceeds going towards tax relief and funding for education and public safety.

The amendment’s author is Houston-based state senator Carol Alvarado, a Democrat who initially pre-filed the bill on 14 November 2022.

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Iowa sports betting revenue bounces back in December despite handle drop

Sports betting revenue in Iowa rocketed 251.7% month-on-month in December despite a decline in player spending, while the state also reported year-on-year declines in handle.

Revenue for the month reached $20.4m (£16.8m/€19.1m), which was 52.2% up from $13.4m in December of 2021. This was also comfortably higher than $5.8m in November 2022 when Iowa suffered a sharp decline following multi-million-dollar winning bet payouts to US businessman Jim “Mattress Mack” McIngvale.

Figures published by the Iowa Racing and Gaming Commission (IRGC) showed that of total revenue posted in December, $17.6m came from online sports betting, while a further $3.1m was attributed to retail sportsbook activity.

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Rhode Island betting handle reaches year-high in November

Players in Rhode Island wagered $61.2m (£51.7m/€58.3m) on sports during November, the highest monthly total of the 2022 calendar year

The figure was 16.1% higher than $52.7m in November of 2021 and up 10.3% from $55.5m in October 2022, as well as surpassing the previous year-high of $58.6m in January 2022.

Some $37.0m was spent betting online in November, while retail sportsbooks across Twin River and Tiverton Casino processed a total of $24.2m. Twin River took $17.0m in bets and Tiverton Casino $7.2m.

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DC betting revenue and handle down month-on-month in November

Sports betting revenue and handle in Washington DC fell month-on-month in November, as both the commercial sector and DC Lottery also reported a year-on-year decline in revenue.

Player spending in November amounted to $21.4m (£18.1m/€20.4m), which was level with the amount bet in November 2021 but 13.7% lower than $24.8m in October of 2022.

Gross gaming revenue was down 40.9% from $4.4m in November 2021, which at the time was a record for the DC market, while this figure was also 16.1% behind the $3.1m that was generated in October 2022.

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How much do sportsbooks spend on marketing and will it lead them to profit?

Russell Karp of DataArt explores how leading US sportsbooks spend their marketing dollars, examines their strategy and results and looks for a path to profitability.

Fall and winter are intensely hot seasons for sports betting with NFL, NBA, college football and basketball, NHL and MLB post-season action. So it’s no surprise that the last three months of the year became the most expensive in terms of advertising.

BIA Advisory Services forecasted that up to $1.8bn would be spent in 2022 to promote gambling products online, with a sizeable chunk going towards sports betting. In the first week of the year alone, ad spending by the four biggest sportsbooks rocketed to a lofty $24m.

But how do these heavy marketing investments impact the sports betting business? And are sportsbooks getting a return on their investment?

Where does the money go?

To acquire as many users as possible, as early as possible, sportsbooks invest heavily in marketing. A larger share of voice, paired with attra..

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