Marketplace technology and media business WagerWire has entered into a new partnership with sportsbook platform provider SB22.
Under the deal, WagerWire’s proprietary marketplace technology will be integrated into the sports betting products SB22 builds for its customers.
Bets will be tradeable inside SB22 customers’ applications via an in-sportsbook marketplace, as well as on the WagerWire app.
“WagerWire’s mission is to improve the betting experience through advanced betting capabilities, open market efficiency and engaging content and media,” WagerWire co-founder and CEO Zach Doctor said.
“By unlocking secondary market activity for sports bets, and the social engagement that happens on top of this marketplace, WagerWire is an engine for leveraging an operator’s audience into the most active, engaged and passionate customer base in the industry.
SB22 chief commercial officer Vik Shrestha says the deal offers added value to customers and helps differentiate SB22 products.
“It w..
