Betsson Group has agreed a deal to acquire Sporting Solutions’ trading, pricing and sports betting risk-management offerings from FDJ Group.
Announcing the deal, Betsson said it would integrate Sporting Solutions’ advanced pricing feeds for both pre-match and live betting, strengthening both its B2C and B2B sportsbook offerings.
Established in 2007, Sporting Solutions is a UK-facing business but also operates in Canada and South Africa, working with several major operators and lotteries including 888Sport, Ladbrokes Coral, SkyBet, William Hill and Norsk Tipping and Betsson, who have partnered with the platform for over 10 years.
Sporting Solutions will continue to provide services to its B2B betting partners, it said in a statement on LinkedIn.
The acquisition remains subject to regulatory approvals and certain other conditions. Once the deal gains the necessary clearance, as expected by both parties, the acquisition will close. Financial terms of the agreement were not disclosed..