On the road to ICE, iGB will prep you for the biggest show of 2024 with this new series covering the latest developments since 2023's show.
The launch of ESPN Bet earlier this year has thrown the proverbial cat among the pigeons in the US sports betting world, setting us up for an intriguing 2024.
ESPN Bet, the newly branded online sportsbook operated by Penn Entertainment, went live across 17 US states in November.
Its app was downloaded over a million times within six days of its launch. This was also aided by the busy sports calendar of Thanksgiving week.
The combination of the largest sports media brand in the US and the expertise of Penn Entertainment could threaten to topple the giants of FanDuel and DraftKings.
DraftKings CEO Jason Robins says he is “keeping a close eye” on the ESPN Bet launch. As we also saw in a recent interview with iGB, Mike Morrison, vice-president of ESPN’s sports-betting arm, was delighted with the “really smooth” launch.
“We’re thrilled,” Morr..