Consumers in Kentucky spent $323.6m (£257.2m/€300.2m) betting on sports online during the opening weeks of the Bluegrass State’s newly regulated market.
Kentucky launched legal online sports betting on 28 September. This followed the roll out of retail wagering on 7 September, with online delayed as part of a staggered launch.
The Kentucky Horse Racing Commission (KHRC) has now published figures for the opening weeks of the market. This data covers the final three days of September and the whole of October.
During this period, online bets amounted to $323.6m. This included $36.8m across the three days of September and $286.8m in October.
Adjusted gross revenue from online betting for the period reached $54.2m. Some $1.5m was generated in the final days of September, while revenue in October hit $52.7m.
FanDuel edges out DraftKings in Kentucky
Looking at individual operators, FanDuel led the way in the opening period. Partnered with Churchill Downs, FanDuel took $20.3m in revenue ..