Tag: Sports Illustrated

January 19, 2023

SimWin announces strategic partnership with Sports Illustrated

Metaverse-orientated fantasy sports business SimWin Sports has announced a new strategic partnership with Sports Illustrated (SI).

Under the deal, Sports Illustrated will become SimWin’s official presenting partner with a variety of branding opportunities and integrations across its platform.

“We are delighted to partner with SI, an authority in the sports and culture realm, as they continue their foray into the metaverse sports space,” said SimWin Sports CEO, David J Ortiz.

“This partnership will provide SimWin an exceptional opportunity to enhance its presentation and broadcasts while optimising engagement with the rabid fans SI has cultivated for generations.”

Metaverse

SimWin’s metaverse proposition sees virtual athletes playing on teams owned by well-known sports and entertainment figures. Some individuals active on the platform include former NBA greats Magic Johnson and Tracy McGrady as well as former NFL stars Jerry Rice and Marshall Faulk.

In 2019, the SI trademark was..

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November 1, 2022

888’s Howard Mittman on Betting 2.0

Sports betting 1.0 was all about acquisition and, as it moves into sports betting 2.0, product is the key differentiator for sportsbook operators, according to 888 Holdings’ US president Howard Mittman. Robin Harrison hears how Mittman is developing a media-led, content-driven offering that leverages the power of the Sports Illustrated brand.

888 Holdings’ Howard Mittman sees sports betting as a “cultural phenomenon” in the US, sitting at the centre of sports, media technology and betting.

For Mittman, this makes his role at the operator, where he has served as president of US operations since April, a perfect fit.

“Throughout my career, the experiences I have enjoyed the most are ones where I found myself at interesting cross-sections,” he says. “Whether it was technology and culture, fashion and culture, or sports and culture.

Howard Mittman has served as president, US for 888 Holdings since April 2022

“This creates an interesting opportunity to have a perch and a purview tha..

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