KeyStar Corp has officially submitted its sports wagering licence application for ZenSports in Tennessee.
KeyStar officially acquired ZenSports in October 2022, along with esports tournament specialist Ultimate Gamer.
ZenSports consists of both a traditional sportsbook and a peer-to-peer sports betting marketplace.
Read the full story on iGB North America
Betting services supplier Sports Information Services (SIS) has announced that it has reached an agreement to add Italian horse racing content to its offering.
The agreement was reached in partnership with Italian betting and broadcasting supplier Media System Technologies (MST).
“The addition of high-class Italian content further emphasises our focus to bring operators and their customers the widest range of betting opportunities from around the world 24/7, 365 days a year,” said head of international horse racing at SIS Conall McSorley.
the deal will see italian racing content added to sis’ offerings
McSorley praised the state of Italian racing, arguing that it was on an “upward trajectory”, and that he was certain that the content addition would prove successful with both bettors and operators.
SIS will now feature content from the IRw consortium of tracks – which includes Merano, Pisa, Rome, Treviso and Varese – as well as the Agnano racetrack.
Italian flat racing content
E..
As the US sports betting industry evolves, could this herald a new genre of products? H2 Gambling Capital examines micro betting, one of the first innovations to emerge.
Micro betting is a subset of in-play wagering that allows players to wager on individual moments in a game in real-time. It offers the instant gratification / continuous betting opportunities of igaming but with the skill of sports betting.
Jump to:
In-play betting – Market potential
Micro betting – Market potential
Micro betting – Current performance
Micro betting could be a key driver to increase in-play wagering of US sports to levels of that seen in Europe for basketball and tennis, with the majority of wagering activity being incremental to existing spend.
Other benefits of a high frequency, low price sports betting product include:
Attracting a younger generation of customers that prefer less time commitmentIncreasing player engagement and therefore LTVsIncreasing spend of “casual” players – therefore red..
Major League Wrestling (MLW) has named BetOnline as its official sportsbook partner and title sponsor.
MLW is a multi-national pro-wrestling organisation and sports media holding company.
The sponsorship will begin this month.
Court Bauer, CEO of MLW, said that BetOnline is the ideal partner for MLW’s sports offerings, which consists of combat sports.
“Sports gaming is embedded in all forms of sports and a partner like BetOnline goes hand-in-hand with MLW and our distinct combat sports product,” said Bauer. “Just as they are a leader in the rapidly growing sports gaming space, MLW aims to lead in a time when pro wrestling has never been hotter, and we’re looking forward to all the ways this partnership will grow.”
This deal follows MLW’s recent announcement of its distribution deal with Reelz, which will distribute MLW’s new weekly flagship series MLW Underground Wrestling and produce the first MLW action figures.
“We are extremely thrilled to partner with Major League Wrestling ..
H2 Gambling Capital analyses the factors that could drive ongoing growth in the US sports betting market, and whether products or new markets will play decisive roles.
Jump to:
Expansion into new states
Growth in existing states
Expansion of in-play wagering
What drives gross win?
Expansion into new states
A material amount of sports betting gross win growth that H2 Gambling Capital has forecast is based on further expansion into new states.
H2 Gambling Capital forecasts US sports betting gross win to reach $23.2bn by 2030. Of this growth 57% is from states where sports betting is already legal, while 43% is from states where sports betting is expected to legalise in the coming years.
In terms of the importance of new potential states, California is by far the most important, although the recent ballot result means that H2 does not expect anything to pass in the state for at least another four years. By contrast, Ohio launched sports betting on 1 January 2023 with Massachusett..
Betfred USA Sports has signed a multi-year partnership with National Hockey League (NHL) team the Las Vegas Golden Knights.
A subsidiary of UK based Betfred Group, Las Vegas-based Betfred USA Sports began its operations in 2019. The company has expanded its reach across the US, most recently launching products in Maryland and Arizona.
As part of the new deal, Betfred is now an official sports betting partner of the team.
“We’re proud to be partnering with Betfred as they make their arrival here in Las Vegas,” said Golden Knights president Kerry Bubolz. “Betfred’s US business is Vegas born just like we are, and we’re excited to help them launch their brand in Nevada.”
The partnership will include interactive contests for fans during intermission at select home games and signage at T-Mobile Arena.
Additionally, Betfred branding will be incorporated into the NHL’s new digitally enhanced dasherboard (DED) broadcast signage and will feature on the Knight’s official digital channels, ..
H2 breaks down market share in part three of this in-depth analysis of the US sports betting market, and whether today's dominant brands will stay in pole position.
H2 Gambling Capital produces state by state, monthly online, retail and total US sports betting market share data by operator, utilising state-reported data and estimates for states where data isn’t reported, as well as incorporating company reported data.
FanDuel’s dominant position
FanDuel has become the clear market leader in terms of online sports betting. While other operators may have managed to generate a similar market share of handle in some states, FanDuel’s structurally higher margin (due to a superior parlay betting product and arguably best in class risk management) has led to a substantial market share lead in terms of gross win.
While the focus is on gross win, a number of states split out promotional activity, and share of net revenue is the key metric. Looking at a state such as Pennsylvania shows..
H2 Gambling Capital provides an overview of the state of the US sportsbook market today, with a sport-by-sport analysis, new insights on bet types and the role of free bets.
Sports betting is now legal in some form in 33 states, and $85bn of legal wagers have been made with licensed US sportsbooks in the past 12 months.
Jump to:
Sports betting gross win per adult
Free bets
By sport analysis
Bet type analysis
Despite a handful of states only allowing retail sports betting, over 90% of handle is generated through online / mobile sports betting.
In terms of gross win / customer losses, US-licensed sportsbooks have generated over $6.3bn in gross win (handle less prizes paid out) over the past 12 months, with just under 90% of this generated through online / mobile channels.
However, we note that gross win figures include free bets, so the actual net win (the actual customer losses) is much lower than this.
The hold margin can vary substantially on a month-by-month basis, due to s..
May marks the fifth anniversary of PASPA's repeal, and US sports betting proliferating at pace. iGB's principal data partner H2 Gambling Capital analyses the current state of the market, and the forces that will drive continued growth.
Over the week starting 30 January, iGB will release H2 Gambling Capital’s latest in-depth analysis of the US sports betting market. Read part one here.
H2 Gambling Capital have assessed the major trends and developments of the past year of US sports betting which has seen over $85bn legal bets made across 33 states – 90% of which has taken place online.
The gross win generated over the same period totals over $6.3bn but H2 estimates that free-bets make up around 39% of this, indicating that net win came in at $3.8bn.
Commercially regulated sports betting is now available to 43% of the US adult population across 26 states which have a combined GDP of over $10tn. With this considered, H2 estimates that the average gross win per adult over th..
A new Caesars Sportsbook has launched at Downtown Grand Hotel & Casino in Las Vegas, Nevada.
The new venue marks the first Caesars Sportsbook location in downtown Las Vegas.
The sportsbook offers three betting windows, a number of self-service betting kiosks, an LED TV viewing wall and several odds boards.
Downtown Grand celebrated the opening of the sportsbook with a ribbon cutting ceremony and an appearance by author and professional gambler Anthony Curits.
“We’re known for delivering elevated hotel experiences and the new Caesars Sportsbook is no exception,” said Andrew Economon, general manager of Downtown Grand Hotel & Casino.
“We know our guests will enjoy the exceptional offerings of this all-new sports betting venue.”
Last week, Caesars Entertainment entered into a sports betting partnership with Raynham Park in Massachusetts.
Tom Waterhouse of WaterhouseVC revisits the subject of crypto wagering, and whether it could be central to next-gen sportsbook platforms.
In May, we discussed the significant opportunity in crypto betting, which is growing gross gaming revenue (GGR) at 36.6% per annum.
Online crypto operators have a similar user experience to online fiat operators. The likes of Stake.com and Sportsbet.io already record extraordinary turnover.
White label platform solutions for crypto betting operators are leveraged to the growth of crypto wagering as a whole. This means they are not exposed to the operational and regulatory risk of a single crypto wagering business.
Global crypto wagering data for total bets and GGR. Source: Softswiss.
Existing wagering platforms
Many fiat operators rely on white label sportsbook and igaming platform solutions, such as Kambi, OpenBet and SBTech.
A selection of white label sportsbook and iGaming platforms built for fiat operators. Source: Waterhouse VC.
Howev..
UK-based global betting brand Bet365 has partnered with Ohio-based MLB team the Cleveland Guardians.
Ohio – where sports betting launched on 1 January – is the third US state in which Bet365 is live, following New Jersey and Colorado.
The partnership lands as the Guardians bid to retain the American League (AL) Central title, which was the franchise’s first since 2018.
Ted Baugh, the Guardians’ vice-president of corporate and premium partnerships, said: “We’re very excited to work with Bet365 as our exclusive mobile sports betting partner and welcome them to the State of Ohio.
“There is a tremendous bond between our organisation and Bet365. With nearly 90 million customers registered worldwide, Bet365 is one of the world’s leaders in online gambling and will provide our fans a trusted source to complement our organisation’s success on and off the field.”
The Guardians annual “Guards Fest”, which runs on 21 January for the first time after a two-year pause, will mark the beginn..