Strategy – Page 11 – FairOdds Network

July 13, 2022

BallyBet launches in New York six months after initial approvals

Bally’s has launched its mobile betting product in New York, six months after the market launched and almost nine months after being announced as one of its nine licensees.

The operator was one of nine approved to launch through the state’s tender process, after the state approved two bids which each included a group of operators. The first operators in the state were approved to launch in January, with others following in February.

However, amid competitive marketing and the state’s 51% tax rate, Bally’s chair Soo Kim said the business was waiting until things looked more favourable before it would launch.

Now, though, the business has officially started taking bets in the empire state via its BallyBet sportsbook, powered by the Bet.Works platform it agreed to acquire in 2020.

“We are live and taking bets in the big apple on all the major sports,” Bally’s said. “NY-area sports bettors can now download our app on Android or iOS and start wagering today.”

New York is the sixth stat..

July 8, 2022

Entain shares slide amid concerns online slowdown continues into 2023

Entain’s share price dropped by more than 10% this morning, amid concerns its slowing online performance may continue through the rest of the year and beyond, before a rebound late in the day.

The business reported an 18% year-on-year increase in net gaming revenue for the first half of the year.

However, online revenue was down 7% year-on-year.

Entain said this was due to a weaker macroeconomic environment, leading to customers spending on average 5% less during the period than they had the year before.

“As a business, we are relatively resilient to cyclical macroeconomic effects,” chief executive Jette Nygaard-Andersen said. “However, no business is completely immune.

“We’ve seen some moderation in the rate of spend by customers, resulting in lower underlying growth across many of our markets versus our expectations earlier in the year.”

Chief financial officer Rob Wood noted that online revenue was “ultimately behind our expectations from earlier in the year, due to a couple ..

July 1, 2022

888 completes £1.95bn acquisition of William Hill assets

Online operator 888 has completed its acquisition of William Hill’s non-US assets from Caesars for £1.95bn (€2.25bn/$2.35bn), and has announced the group’s new leadership team.

888 had initially agreed in September 2021 to acquire the non-US business of William Hill. This came soon after US operator Caesars acquired the entire William Hill business for approximately £2.90bn, with the intent to dispose of all but its US assets.

Originally, the purchase price for the deal was £2.2bn. However, 888 and Caesars agreed to reduce the purchase price to acquire the assets by £250m, with the cash portion of the deal now set at £584.9m instead of £834.9m.

This, it said, was due to a “change in the macro-economic and regulatory environment”, but at the time it also revealed that the William Hill business’ licence to operate in Great Britain was under review.

After receiving shareholder approval last month, the deal has now closed today.

“I am delighted to announce the completion of our trans..

July 1, 2022

GiG pens new deals in Portugal and Spain

Gaming Innovation Group (GiG) has signed two new agreements with operators in Spain and Portugal, supplying its platform services to both.

Under the deals, GiG subsidiary Sportnco will sign with Caravel Entertainment Limited in Portugal – which operates online casino brand Moosh – and an unnamed online operator in Spain.

GiG acquired Sportnco in April of this year, in a deal worth €51.3m (£43.2m/$56.7m).

Caravel will then use the Sportnco sportsbook for the moosh.pt website.

“We are very proud to sign this contract with Moosh, a new GiG customer in the demanding and attractive Portuguese market,” said Hervé Schlosser, managing director of Sportnco. “Moosh.pt has great ambitions domestically and there is no doubt that we are perfectly positioned to be able to respond positively to the new dynamics of this growing Portuguese operator.”

Martin Bengtsson, CEO at Moosh.pt, said that the deal will allow the operator to upgrade its sportsbook offering.

“It has been a long process to fin..

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Tag: Strategy