Tag: SuperSport

June 25, 2026

Entain to divest 20% of its CEE business with full exit planned

Entain plans to unlock shareholder value through a gradual exit from its Polish and Croatian businesses.

Entain has agreed to sell a 20% stake in its CEE business, marking the first step in a planned full exit.

On Thursday, Entain made the announcement that it had agreed to sell a 20% interest in Entain CEE to EMMA Capital, its joint venture partner.

The deal features a €395 million ($448.6 million) payment on the completion of the deal, plus an additional payment in early 2027 to reflect Entain CEE’s FY26 performance.

The total cash consideration is approximately €425 million, implying an enterprise value of €2.1 billion for Entain CEE. Entain will utilise the net proceeds to reduce its outstanding debt.

The deal to sell the 20% stake is expected to be completed in Q4 2026, subject to regulatory approvals.

Following the conclusion of the deal, Entain’s shareholding will drop from 67.5% to 47.5%, while EMMA Capital’s will increase from 22.5% to 47.5%. The remaining 10% will stay ..

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August 25, 2023

Entain CEE adds another piece to the puzzle with STS

Entain CEE’s £750m acquisition of STS Holdings gives Entain access to Central and Eastern Europe's (CEE) largest economy, Poland. For Mikolaj Cymerman, head of corporate development at Entain CEE, this is just the first step.

The deal for the Polish sportsbook market leader marks the second acquisition made by Entain CEE, a joint venture between Entain and investment management company Emma Capital.

It’s also a major milestone for the two parties. Getting a foot in the door will allow Entain to make serious inroads in the CEE market, one already somewhat carved out by its first acquisition – of Croatia’s SuperSport – last year.

Mikolaj cymerman, head of corporate development, Entain CEE

“Once SuperSport happened, people were thinking ‘OK, so they’ve bought SuperSport and that’s it’,” Cymerman explains. “But now with STS, this kind of structure starts to unravel and people are seeing that this wasn’t a one-trick pony.”

It was this first acquisition that set the wheels in motio..

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August 11, 2022

Entain to buy SuperSport, prepares for wave of Eastern Europe acquisitions

Online giant Entain has agreed to acquire a 75% stake in Croatian market leader SuperSport for €690m, in what it expects to be the first of many acquisitions in Central and Eastern Europe.

Entain will partner with Czech investment firm EMMA Capital to create a new venture named Entain CEE, in which Entain will own a 75% stake.

This new business – intended to make acquisitions in Central and Eastern Europe – will then acquire SuperSport, which is the largest betting and gaming brand in Croatia.

While Entain cited SuperSport’s 54% market share as one reason for doing the deal, it also suggested that the deal will just be the start of a flurry of M&A activity targeting Central and Eastern Europe.

The Entain board said the business would create “an exciting platform” in this region, led by SuperSport CEO Radim Haluza.

“The combination of Entain’s global scale, access to capital and content, EMMA’s regional knowledge and connectivity, alongside the expert local operational knowledge o..

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