Finland’s Veikkaus has appointed Andreas Reimblad, formerly director of sportsbook at Kindred Group, as its new vice-president of sports betting.
Veikkaus confirmed the news in a LinkedIn post and Reimblad begins his new role today (5 July). He joins having only left Kindred last month following 12 years with the business.
Reimblad spent three and a half years as director of sportsbook at Kindred. Prior to this, he held a number of development roles for the vertical. Reimblad also had a short spell at IGT as product manager for betting and bingo, sandwiched by another stint at Kindred in the Unibet days.
“I’m excited to be part of Veikkaus’ journey,” Reimblad said. “The opportunity that Veikkaus may have to enter the global stage fits well with my experience of operating in several markets.
“I’m eager to contribute my knowledge to this exciting journey. Veikkaus has a respected reputation in the industry among both operators and suppliers. So, the timing of my transition feels per..